The new pages look a lot like personal pages. According to the Official Google Blog
"So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide."
If your wanting to check out a what the new pages look like try these -
All American Rejects, Angry Birds, Burberry, H&M, Macy’s, Pepsi, Save the Children, Toyota, and X Games.
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